Logo design and branding in Gran Canaria

A brand is more than a logo

The logo is the signature, but the brand is everything people remember about you: colours, tone, business cards, website, posts. When every piece is made by someone different, the brand falls apart. When it all comes from the same hand, it shows.

From concept to materials

I start by understanding your business and your customer, propose visual directions and, once you choose one, develop it fully: main logo and variants, palette, typefaces and a brand manual so anyone can apply it correctly.

Then I take it wherever it is needed: business cards, bags, signage, vehicles, uniforms, social templates and the website itself. For RoExpress I made the full brand manual and the fleet livery; for Pet Love, everything from the clinic’s illuminated sign to the medicine bags.

Rebranding: when the brand has fallen behind

If your business has grown and your image is still the one from day one, customers notice before you do. A rebrand does not always mean starting from scratch: often it is enough to modernise the logo, tidy up colours and typography and apply them properly everywhere, keeping what people already recognise.

Graphic design, signage and labels

I also handle everyday graphic design: shop signs, window vinyls, vehicle wraps, roll-ups, posters, flyers and banners. You get files ready for the printer or sign maker of your choice, with sizes and colours prepared so there are no surprises when printing.

And product labels and packaging: I designed the labels for Mogul Oil and have worked for years with Allvelo, a box and packaging manufacturer for pastry shops. If you produce in the Canaries (wine, cheese, mojo, rum, cosmetics), a good label sells on the shelf before any ad does.

If you already have a logo

Often there is no need to start from scratch. If your logo only exists as a photo or in low quality, I vectorise it so it can be printed at any size, and from there we tidy up the rest of the brand.