Lips n' Cash
Visual identity for Lips n' Cash, a platform designed to support live content creators from day one: equipment, on-camera training, support and growth.
Lips n' Cash was conceived as a platform to help content creators start and grow a career in live streaming. The idea was to support them in everything: which equipment to buy and how to set it up, training to feel at ease on camera, live support, emotional support and English classes to work with an international audience.
The brand had to feel close and trustworthy to women starting out in an industry that was new to them, while still sounding ambitious: a place to learn, feel supported and improve their live results.
I combined a thin, elegant display typeface with a calligraphic script for the tagline, "Tu, mereu." ("You, always"), which puts the creator at the centre. The S in CASH carries a fine line that turns it into a dollar sign without breaking the elegance of the logo. The pink, lavender blue and butter yellow palette is soft and feminine, and the LC monogram works on its own for social media and avatars.
- 01Logo in stacked and horizontal versions, with the tagline "Tu, mereu."
- 02LC monogram for social media and avatars
- 03Three-colour palette: pink, lavender blue and butter yellow, all interchangeable
- 04Dollar sign detail built into the S of CASH
- 05The project never launched: it stopped in its final phase
