Brand Dealers

Brand Dealers is a marketing and advertising agency in Cluj-Napoca, Romania. Its tagline, "Suspiciously Good Advertising", already set the tone: a young, approachable agency with a touch of mystery.

Create an identity that was recognisable at first glance, conveyed creativity and professionalism at the same time, and worked just as well on a business card, on social media or in a client presentation.

I took inspiration from the Bauhaus: geometric shapes, two colours and nothing superfluous. The heart of the logo is a mascot, a detective in a hat and trench coat inspired by the "Stranger Danger" figure, representing the agency as the expert that finds solutions where others do not look. The Stolzl Display typeface reinforces the Bauhaus look, and the #FECC0B yellow with #1A1A1A black create a contrast that is impossible to ignore.

• 01Logo with mascot, in horizontal and vertical versions
• 02Variations for light, dark and negative backgrounds, with minimum sizes and misuse rules
• 03Colour palette and type system (Stolzl Display and Stolzl)
• 0410-page brand guidelines
• 05Custom Bauhaus-style icon set, technical and artistic, built to grow with the brand
• 06Icons for each brand value: friendship, loyalty, creativity, mystery, youth and professionalism
• 07Business cards with a personal monogram for each team member
• 08Agency portfolio document (44 A3 pages), with its own section for each service