ambalajesicutii.ro
Store for packaging and cardboard boxes for bakeries and confectioneries, for the Romanian market.
- sales in 2025, up from 14,200 € in 2023
- 105,300 €
- email subscribers in 12 months (259 → 1,800)
- 7x
- email open rate
- 9.4% → 28.5%
- average order in the store
- ~53 €
Allvelo makes cardboard boxes and packaging for pastry shops and confectioneries. In Romania there was no digital "before": the brand launch relied on the online store and the Meta and Google campaigns from day one. This is the store with the longest track record, almost 3 years on the market.
Sell a wide catalogue (standard products in sets and custom packaging) to pastry shops and bakeries, with a very small ad budget and no brand recognition.
A clear store, with a catalogue and product pages that answer what a pastry chef asks (sizes, material, quantities). Few campaigns, well looked after: a product catalogue campaign and a retargeting one on Meta, one on Google, at 10 € a day per campaign. And email as the second engine: two campaigns a month to customers and subscribers.
- 01Online store with catalogue and product pages
- 02Standard product in sets and custom packaging on request
- 03Monthly Meta Ads and Google Ads campaigns
- 04Email marketing and automations
- 05SEO
Sales went from about 14,200 € in 2023 to 59,600 € in 2024 (more than 4x) and 105,300 € in 2025. In 2026, as of September 21, they are at about 84,100 €, and we expect to close the year near 133,000 €. Email marketing grew in 12 months from 259 to 1,800 subscribers, the open rate from 9.4% to 28.5%, and revenue per email campaign from an average of 65 € to about 580 €. There were months of hundreds of purchases from Meta Ads, for example 311 purchases in one month at under 1 € each. And something analytics doesn't show: large clients who found the store and now order directly by email, runs of 20,000 fully custom boxes (design, colour, size, material, texture, handle, window or tray). All figures are in euros at the September 2026 rate (1 € ≈ 5.26 lei), since the store sells in lei.
On a small budget, consistency beats big moves. Nothing we did was spectacular on its own: a tidy store, two well-watched campaigns and a useful email every two weeks. Together, over three years, they multiply sales. And an online store also gets you found by clients who then buy outside it.